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This season sees the Western Spirit guides putting 100%’s line of cutting-edge eyewear through its paces while guiding. While on the bike, 100% sport performance models such as Speedcraft and Speedcoupe will offer the clarity and protection our guides demand. “We’re stoked to bring new insights into the performance needs of our guides and guests and offer a refreshing perspective on the evolution of trail riding” says Western Spirit owner/guide Mark Sevenoff. “The guides are the heart and soul of our company and demand the very best. They’re outside seven days a week in the most extreme conditions you can imagine.” When traveling the West, or back at camp, they’ll be sporting active lifestyle models including the Centric & Type-S sunglasses.

About Western Spirit

Western Spirit is a cycling company who organizes road and mountain biking trips in our National Parks, National Forests and BLM lands. The trips range from mellow family-style outings to 5-day package rides above 10,000 feet on world-class single track. They also run product launches, press events and team building trips for corporations interested in giving their employees and corporate partners a challenging bike experience that will be both emotional and physical. It’s all about connecting people with their equipment, the trail, their guides and themselves.

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About 100%

The roots of 100% date back to the early 1980’s, when the popular logo graced the jerseys of the biggest stars in motocross. Thirty years later, the passion for the Spirit of Racing is greater than ever, being now an influential icon in mountain biking and cycling that inspires a whole new generation of racers, still asking them, “How much effort do you give?”

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Gearing up for your first mountain biking adventure? Here are few tips from those of us who have been around the block a few times.

You Can Bring or Rent Camping Gear

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If you are a seasoned and equipped camper, feel free to bring your own gear on your Western Spirit trip. If not, we’re happy to rent you some! We have North Face tents, 20 degree sleeping bags, and thermarest pads to keep you comfortable and warm. Same deal with bikes, though we really recommend renting them from us. Most airlines charge extra for flying with a bike, and we’ve got great equipment that’s been diligently maintained. If you do bring your own bike, make sure to have it tuned up before you travel.  Here’s a packing checklist for other things you’ll want to be sure to remember!

We’ll Bring the Food, You Bring the Booze

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On Western Spirit adventures, we take care of all the food, from lunch on the first day through lunch on the last day (and many guests tell us the food is a highlight of their trip!).   We are also experts at storing and transporting your favorite alcoholic beverages, but we rely on you to supply them. Let us know if you’re flying in and need some advice on where to stock up before the trip.

It’s Going to Be Awesome

Okay, you might already know this, but if you’re not sure—trust us. There’s nothing better than getting outside with friends (new or old) and riding trails through forests, mountains, and deserts. No matter your skill level, you can find challenge, growth, inspiration, relaxation, and the best environment to connect with the people around you.  If you’re looking to up your training game, we’ve got a few tips.  But know that our guides will be there to support you at whatever ability level you’re at.

Relax

Like, really. Relax. We’ve got it! It always amazes me to watch people transition into vacation mode. So often we don’t even realize how excellent we’ve gotten at being busy! Shorten your adjustment period by mentally preparing yourself beforehand. Our guides will take care of everything. You just need to get on your bike and ride. At the end of the day, we’ll be waiting for you with a cold drink and a delicious camp-cooked meal. So leave your worker-bee mentality at home.

And, most importantly, we are happy to answer any questions that you have. Give us a call at 800-845-2453.

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