Our Story


Ashley Korenblat bought Western Spirit in 1997 and since then has spent many days riding unknown trails creating the plethora of trips that Western Spirit now offers. Ashley is a graduate of Dartmouth and Tuck Business School, a former bike racer, former wall street captive and possessor of entrepreneurial spirit. She was president of Merlin during the titanium mountain bike heyday and served as the IMBA President working to sustain trail availability for everyone. Today she’s managing director at Public Lands Solutions and co founder of Outerbike. 

Mark Sevenoff and Ashley got married in 2000 and have run Western Spirit together ever since. Mark comes from a 30+ year career of mountain biking, back country skiing and camping. Guiding out west since 95, these days he shares his time working in the field, office and warehouse for both Western Spirit and Outerbike. Their teenage son Kip keeps them both in line while living full time right in the heart of Moab. 

All of us in the office have worked outdoors and are familiar with what you will experience on a Western Spirit trip. At any given time when you call you can talk to someone who has guided the trips that interests you. That’s because we love to be out there too!


At Western Spirit, the staff is the heart of our company. Our guides love what they do and are dedicated to providing you with the very best vacation. Each of them has received extensive training in backcountry travel, cooking, natural history, and first aid, not to mention their cycling and mechanical skills. They are committed to the outdoors and have a great deal of knowledge and experience. Their attention to every detail leaves you free to enjoy the riding and your vacation. 


In our busy world, we often don’t get to be outside enough. Even if you do, there’s some phenomenon that just makes you want more. Nothing like going somewhere to make you realize all the other places you still need to go! Traveling outside makes you see Mars when it’s the closest to earth it’ll ever be, makes you smell the fragrant lupine covering the mountain slope, makes you feel the wind, see the perfect sunset, catch an eclipse of the moon, experience the herd of elk in the alpine meadow, and start to tell time by the location of the moon in the night sky.

What’s that all worth in our busy world? Truly priceless. 

On all of our tours, we strive to protect our fragile mountain and desert environments. Many of our campsites are remote and unimproved, and we seek to leave them better than we found them. 


Western Spirit Cycling, Inc. operates under special use permits from the USDA Forest Service in the Boise, Dixie, Grand Mesa, Gunnison, Kaibab, Manti La Sal (Moab and Monticello Ranger Districts), San Juan, Sawtooth, Sierra Vista, Uncompahgre, Challis, Clearwater, Beaverhead-Deerlodge, Caribou-Targhee, Black Hills, Gifford Pinchot, Mount Hood, Umpqua, Coconino, Prescott, and Willamette national forests and by Dakota Prairie Grasslands. As well as under permits issued by the Bureau of Land Management in the San Juan Resource Area, Henry Mountain Field Station, Moab, Monticello, Hassayampa, Arizona Strip, Grand Junction Field Offices, and Grand Staircase National Monument. Western Spirit is an authorized permittee of the National Park Service operating in Grand Teton, Bryce, Zion, Capitol Reef, Grand Canyon, Glacier, Mount Rainier, Redwood and Yellowstone national parks. Western Spirit is a concessionaire in Canyonlands National Park.

Western Spirit Cycling is an equal opportunity outdoor recreation service provider.

USDA Non Discrimination Statement

The U.S. Department of Agriculture (USDA) prohibits discrimination in its programs on the basis of race, color, national origin, sex, religion, age, disability, political beliefs, sexual orientation, or marital or family status. (Not all prohibited bases apply to all programs.) Persons with disabilities who require alternative means for communication of program information (Braille, large print, audiotape, etc.) should contact USDA's TARGET Center at 202-720-2600 (voice and TDD).

To file a complaint of discrimination, write USDA, Director, Office of Civil Rights, Room 326 W Whitten Building, 1400 Independence Avenue SE, Washington, DC 20250-9410 or call 202-720-5964 (voice or TDD). USDA Forest Service is an equal opportunity provider and employer.


We understand that only you should decide when to share your personal information. That is why at Western Spirit we have a policy to never share your information ever, period.