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This season sees the Western Spirit guides putting 100%’s line of cutting-edge eyewear through its paces while guiding. While on the bike, 100% sport performance models such as Speedcraft and Speedcoupe will offer the clarity and protection our guides demand. “We’re stoked to bring new insights into the performance needs of our guides and guests and offer a refreshing perspective on the evolution of trail riding” says Western Spirit owner/guide Mark Sevenoff. “The guides are the heart and soul of our company and demand the very best. They’re outside seven days a week in the most extreme conditions you can imagine.” When traveling the West, or back at camp, they’ll be sporting active lifestyle models including the Centric & Type-S sunglasses.

About Western Spirit

Western Spirit is a cycling company who organizes road and mountain biking trips in our National Parks, National Forests and BLM lands. The trips range from mellow family-style outings to 5-day package rides above 10,000 feet on world-class single track. They also run product launches, press events and team building trips for corporations interested in giving their employees and corporate partners a challenging bike experience that will be both emotional and physical. It’s all about connecting people with their equipment, the trail, their guides and themselves.

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About 100%

The roots of 100% date back to the early 1980’s, when the popular logo graced the jerseys of the biggest stars in motocross. Thirty years later, the passion for the Spirit of Racing is greater than ever, being now an influential icon in mountain biking and cycling that inspires a whole new generation of racers, still asking them, “How much effort do you give?”

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Bike Love – Part 1

I have seen bike love in many forms.  When I was 27, I became the president of a small company called Merlin.  I’d just graduated from business school and put everything I learned to work.  I had to order titanium in the same quantities as Boeing, six months in advance.  To do this I had to raise private capital and create a board of directors who were committed to cycling.

At the time, Merlin made arguably the best bikes int he world and for about five years we simply could not keep up with the orders.  People sent us photos of the Merlin logo tattooed on various parts of their bodies.  While I was flattered by their devotion, I have to admit the photos were kind of frightening.

I briefly dated a professional tennis player.  We were at a party once and two men in their fifties found out I was the president of Merlin.  They walked over, got down on their knees and bowed before me.  My date was not impressed – what was I thinking, dating a tennis player?

After half a decade at Merlin I was ready for a new challenge, and Saucony, the shoe company, offered to buy the company.  Hoping I had left it in good hands, I moved to Moab to run Western Spirit Cycling.  My focus was no longer the bike itself, but where to ride it.

We run multi-day trips in the national park and forests.  Many riders return year after year and so the pressure is on us to always find new places to explore.  The trips range from fun and cruisey to five days above 10,000ft, and we have a very wide range of people, from core cyclists who have all the skills and fitness to those who really only ride once a year with us.

About half bring their own bikes.  Sometimes when they arrive before a trip, the mechanic shakes his head.  These bikes have been loved too much.  We do worry that the bike won’t make it through the week, but we don’t want to tell the customer.  So we just throw another spare on the support truck and hope for the best.  The price of the bike has nothing to do with how much a person loves their ride.

When riders arrive they are usually a bit pale and nervous, wondering what they have got themselves into.  When they return, they are glowing and it is not just the dirt or the sunburn.  The trip has given them at the chance to reconnect with themselves, the planet and the bike.

And then we came up with the idea of Outerbike, a demo event for consumers.  The bike manufacturers all build their new models for the autumn trade show in Las Vegas, but the public are not allowed to attend, and while you occasionally find a demo truck at a trailhead ro at big races, there really isn’t anywhere you can test out bikes on real trails.  So when the Bar M trails were built in Moab – a classic stacked loop system with 10 to 15 miles of beginner, intermediate and expert trails, all from one starting point – we knew it was perfect for Outerbike.

At the first Outerbike in 2010, several hundred people showed up.  At the second this autumn, it was over the top.  It was 40°C and raining but by 7:30am there was a line to get into the demo area, which didn’t open util 9am.  I was a bit worried that folks would be grumpy about waiting but when we opened the gates, they ran to the booths hooting and hollering.  It was bike love in the form of 800 people charging through the desert in the rain.

I wonder what form it will turn up in next.

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What are Mountain Bike Vacations?

I don’t know about you, but sometimes I just need to step away from my regularly scheduled programming to get some perspective. My life is busy and filled with family, work, and all kinds of responsibilities. It can be a challenge to keep up, and even some of the things that I love can start to feel like burdens and obligations. There’s no better cure for the everyday doldrums than a vacation. And I think the best ones are on two wheels—on the dirt.

A Fun Challenge

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Whether you bring friends with you or make new ones on the trip, there’s nothing better than cycling in a group. The whole is always greater than the sum of its parts, with the group energy helping people through challenging sections of terrain. Our guides are great coaches, and our guests self-select to be pretty awesome, so even if you come on your own you’re bound to thrive with the encouragement of the crew. If you bring friends or family along, you’ll feel an unparalleled sense of collective achievement. Not to mention the photo ops!

A Healthy Getaway

Some vacations send you home feeling overfed, hung over, or feeling like you’ve spent a lot of money. Not a mountain bike vacation! Pay one price so you don’t have to worry, bike every day to keep yourself stoked, and enjoy our delicious and well-balanced meals. After a few days or a week of cycling and healthy food, you’ll return home feeling rejuvenated, energized, and motivated to keep cycling.

A Way to See a New Place

Checking out a new vacation spot can be overwhelming and even stressful. FOMO (fear of missing out) can kick in and make you wonder if you saw the best sights, ate the best food, and experienced all that your destination had to offer. On Western Spirit Cycling Adventures, we take care of all of the details. Select your trip, choose your dates, and then we make the rest of the decisions, ensuring that you see and ride only the best!

So as you look forward to summer, get a mountain bike vacation on the books. It’ll keep things fresh, charge you up, and get you out into some gorgeous scenery. Call us any time for recommendations, custom trips, or any questions you might have. Or check out these answers to some of the most frequently asked. Then get training!

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