This season sees the Western Spirit guides putting 100%’s line of cutting-edge eyewear through its paces while guiding. While on the bike, 100% sport performance models such as Speedcraft and Speedcoupe will offer the clarity and protection our guides demand. “We’re stoked to bring new insights into the performance needs of our guides and guests and offer a refreshing perspective on the evolution of trail riding” says Western Spirit owner/guide Mark Sevenoff. “The guides are the heart and soul of our company and demand the very best. They’re outside seven days a week in the most extreme conditions you can imagine.” When traveling the West, or back at camp, they’ll be sporting active lifestyle models including the Centric & Type-S sunglasses.
About Western Spirit
Western Spirit is a cycling company who organizes road and mountain biking trips in our National Parks, National Forests and BLM lands. The trips range from mellow family-style outings to 5-day package rides above 10,000 feet on world-class single track. They also run product launches, press events and team building trips for corporations interested in giving their employees and corporate partners a challenging bike experience that will be both emotional and physical. It’s all about connecting people with their equipment, the trail, their guides and themselves.
The roots of 100% date back to the early 1980’s, when the popular logo graced the jerseys of the biggest stars in motocross. Thirty years later, the passion for the Spirit of Racing is greater than ever, being now an influential icon in mountain biking and cycling that inspires a whole new generation of racers, still asking them, “How much effort do you give?”
There are very few established mountain bike routes that are as well known as the White Rim. For good reason, this iconic ride has been in the hearts and minds of mountain bikers for decades. But why? What draws riders here season after season? Here is a quick history to put this biking legacy into context.
The National Park system has been one of the keystone aspects of land conservation in the United States. The White Rim is nestled within the heart of Canyonlands National Park and crosses a 190 square mile piece of conservation history. To be able to ride through this place is truly unique. Around each canyon bend, up and down every wash the rider will wonder, “Has anyone ever stepped foot here?” The remote nature of this place is at the forefront of each visitors mind.
“Not only is the mere beauty of the landscape something to savor, but the geologic history is something to ponder”
Anyone who steps foot on the White Rim cannot help but wonder how the canyons have developed. Not only is the mere beauty of the landscape something to savor, but the geologic history is something to ponder. Layers and layers of rock have been carved and shaped by water and wind over the millennia. Bikers are given a front-row seat to this story because their tires are rolling across the most prominent piece of this history: the White Rim layer of sandstone. This layer of stone is much harder than other layers and therefore erosion of this rock happens at a much slower pace. Some moments can feel almost effortless and others are quite slow going, but every biker can appreciate the experience of riding across this unique surface.
Here is a VISUAL AID for the layers of sandstone found in the Canyonlands National Park
“The undeniably rugged nature of the trail holds years of history and travelers cannot help but tap into that history while passing through.”
Evidence of the humans that inhabited these canyons for centuries can be witnessed along the trail. Ancestral Puebloan rock art and dwellings are scattered among the cliffs and canyons. As Westerners came to the region this area was used for winter cattle grazing before it was designated a national park. Riders will notice that many of the names come from those early ranching days and bear the names of the families that grazed their cattle in the canyons and mesas of the region. However, the White Rim Trail wasn’t created by ranchers. It was blasted and carved out of the canyons by uranium miners during the 1950s when the nuclear arms race was in full swing. The undeniably rugged nature of the trail holds years of history and travelers cannot help but tap into that history while passing through.
“Outfitters like Western Spirit have been guiding people around the White Rim since the early days of mountain biking.”
Outfitters like Western Spirit have been guiding people around the White Rim since the early days of mountain biking. Year after year people continue to pursue this adventure. Endurance cyclists circumnavigate the 80-mile trail in as fast as 1 day, but most riders choose to ride in 4 days to allow for ample time to experience the awe and wonder of this place. Each campsite has something unique to offer such as side hikes, new vistas, and places to explore. The wildness and remote nature of this place quickly draws you out of everyday life and into something very new and different. Many of our guests who rode the White Rim back in the 1990s have returned with their children, spouses or friends to share the cherished adventure.
Every bike ride has the potential to be great, but by reaching out for new experiences and adventures we can re-inspire our lives. The White Rim offers this type of adventure and for this reason it will continue to inspire more and more bikers throughout history.
Every bike needs love every now and again. So I wanted to fill you in on a few things you can do to keep you and your bike happy and running smoothly.
Before every ride.
1 – Check your tires – Checking the pressure in your tires is something that you should do before every ride. Not only will it make your bike ride nice, It will also help prevent pinch flats and keep your tires from feeling all squirmy in corners. Dont know what pessure to pump them too? Look on the side of the tire for the recommeded pressure.
2 – Lube your chain – A quiet bike is a happy bike. Nobody likes a squeaky chain. And I mean nobody. I keep a rag and chain lube in the door of my truck so I can always make sure its nice and lubed before every ride. Its also super easy to do. Take a rag and hold it on the chain while turning the pedals backwards. Next drip lube on the chain while you backpedal. Rotate the pedals a few more times. Grab a rag and wipe off the excess while back pedaling. Boom! You’re done. Its just that easy.
Every few rides
3 – Check shifting – Checking shifting is also easy. Hang the bike up or flip it upside down, rotate the pedals forward and shift through the gears. Click up one gear and make sure the chain moves up one gear,all the way from hardest to easiest. Then back down. If it’s slower going up than down or vice-versa its time for a tune up.
4 – Bolt check – Its always a good idea to check all the bolts on your bike. Just using your bike will cause some bolts to loosen. Check them in an order of your choosing. I always go front to back. Starting with stem bolts and ending at the back of the bike. Using a torque wench is a good idea for many bolts on your bike. Doing so will prevent you from over tigthening any. Pivot bolts are also a place where you should use a toque wrench and tighten to manufacturer specs.
5 – Check your chain – Checking your chain for wear is a good thing. Replacing your chain is much cheaper than new chainrings and cassettes. You can either use a chain checker tool or take your bike by your local bike shop and they will be happy to check it for you. As far as how many miles you should get out of a chain can widely very. Its a good idea every few rides just to check it out. It only takes a minute to do and will save you $$$ in the long run.
So there you go! 5 easy things to do to keep your bike running smooth.
Telluride and Moab are two of the most charming destinations in the West. Destinations for adventurers, historians, and families alike, you’ve likely heard of them. Western Spirit’s ride from Telluride to Moab is one of our favorites. Here are five things to know before you go.
This is the perfect first off-road adventure
This ride is challenging, but not too technical, making it ideal for the road cycling enthusiast who is ready to try some dirt-road riding. If you’ve never ridden on fat tires and dirt before, prepare for an exhilarating experience, away from cars and the noise of other people as you roll through the beautiful landscape between these two adventure hotspots.
The terrain is challenging but accessible
Short climbs are intense, but allow time for recovery. This trip is awesome for pushing yourself with plenty of support from your guides and your fellow cyclists. The days are long, and altitude is a factor, so we recommend plenty of cardiovascular training before the trip. Just keep in mind that you won’t need technically advanced mountain biking skills.
The weather is predictably variable
The weather is typically sunny and dry, but the temperature can change quickly, and when storms come in they come with a vengeance. Packable layers are a must for this ride that spans from aspen forests to sagebrush deserts. When the sun goes down in the desert, it gets chilly! So bring warm layers for night time, and plenty of breathable, sweat-wicking clothes for daytime riding. Here’s a list of our recommended gear for desert riding.
Bring a camera
Okay. This one is obvious, but we mean it. The scenery on this ride is unparalleled and will make you look like a pro photographer—even if you’re just using the camera on your iPhone. The trip begins in the Colorado Rockies and crosses the Uncompahgre Plateau. Telluride’s wildflowers are incredible in the early summer and the yellow Aspens will take your breath away in the fall. As you ride down from the mountains into the desert, panoramic views will follow you the whole way. Plateaus give way to canyons as you get closer to Moab, completing the eclectic sample of western landscape.
There’s nothing like it
Have I mentioned that this is one of our favorite trips? That it is the best way to see the American West? That it’s a great way to bond with family and old friends, or to make a great group of new friends? If you’re on the fence about a mountain bike adventure, give us a call and we’ll answer any lingering questions. I have no doubt that you’ll have the time of your life.
Full details about this trip and many more are available at westernspirit.com or call us to talk cycling at 435-201-6310. Check out some stories and testimonials from riders past, and then get out there and start training!
Looking for something a little different to do with your family this summer? How about investing some time and energy into developing a skill that you can all enjoy together? Learning and having adventures together are guaranteed to make meaningful memories with your loved ones—and there are usually plenty of laughs along the way. Here are a few of our favorite activities that make for great family vacations, and some even include a pastime that you can enjoy together all year round!
It might be obvious, but this is our favorite activity. Intimidating to some, but loved by many, mountain biking is the perfect way to bring your family together and keep everyone happy and healthy for a lifetime! Kids and adults of all ages get a thrill out of cycling through deserts, canyons, forests, and mountains. Beginners and experienced cyclists can find a great summer adventure with Western Spirit, and if you’ve got a group of mixed abilities, we can accommodate that as well. Our family trips provide lots of additional activities along the way, including fishing, hiking, and swimming. A trip together can ignite or deepen your connection to mountain biking, which will continue to bring challenge and adventure to you and your family for years to come.
River trips are another great way to get your family together outside this summer. If you’ve got some experience on the water, but could use some help getting your gear and provisions together, check out an outfitter like Ceiba Adventures. They operate out of Flagstaff, AZ and can set you up with the whole shebang—everything you need to take your family through the Grand Canyon.
If you’re looking for a more intense and guided river trip, Canyon Voyages Adventure Co takes groups on awesome guided day trips. They’re based in Moab and they join us on our river kayak and mountain bike combo trip. From the Green River to the White Rim, this trip is the best way to see the canyons from every angle. This trip isn’t specifically designed for families with young kids so if you’re looking to get your little ones on the river, try one of Canyon Voyages’ day trips from Moab.
Rock Climbing and Mountaineering
Immerse yourself in natural history and geology, while using your mind and strength to defy gravity. Sounds like a great way to bring the family together, right? Everybody brings something different to their first rock climbing experiences. Asking for more than brute strength, families are often surprised at how naturally their kids take to scrambling up sandstone. For adults, with or without prior rock climbing experience, guided trips provide all the support, equipment, and education you need to have fun, rewarding, and safe climbing experiences. Moab Cliffs and Canyons has unique trips centered around “Rockaneering,” which combines their favorite aspects of rock climbing, canyoneering, and mountaineering into family friendly excursions.
So get outside this summer! Let nature be the backdrop for your photos and memories together. Contact our team with questions here.
I don’t know about you, but sometimes I just need to step away from my regularly scheduled programming to get some perspective. My life is busy and filled with family, work, and all kinds of responsibilities. It can be a challenge to keep up, and even some of the things that I love can start to feel like burdens and obligations. There’s no better cure for the everyday doldrums than a vacation. And I think the best ones are on two wheels—on the dirt.
A Fun Challenge
Whether you bring friends with you or make new ones on the trip, there’s nothing better than cycling in a group. The whole is always greater than the sum of its parts, with the group energy helping people through challenging sections of terrain. Our guides are great coaches, and our guests self-select to be pretty awesome, so even if you come on your own you’re bound to thrive with the encouragement of the crew. If you bring friends or family along, you’ll feel an unparalleled sense of collective achievement. Not to mention the photo ops!
A Healthy Getaway
Some vacations send you home feeling overfed, hung over, or feeling like you’ve spent a lot of money. Not a mountain bike vacation! Pay one price so you don’t have to worry, bike every day to keep yourself stoked, and enjoy our delicious and well-balanced meals. After a few days or a week of cycling and healthy food, you’ll return home feeling rejuvenated, energized, and motivated to keep cycling.
A Way to See a New Place
Checking out a new vacation spot can be overwhelming and even stressful. FOMO (fear of missing out) can kick in and make you wonder if you saw the best sights, ate the best food, and experienced all that your destination had to offer. On Western Spirit Cycling Adventures, we take care of all of the details. Select your trip, choose your dates, and then we make the rest of the decisions, ensuring that you see and ride only the best!
So as you look forward to summer, get a mountain bike vacation on the books. It’ll keep things fresh, charge you up, and get you out into some gorgeous scenery. Call us any time for recommendations, custom trips, or any questions you might have. Or check out these answers to some of the most frequently asked. Then get training!
With Spring Outerbike right around the corner we thought we’d share a little Outerbike history.Outerbike is a consumer demo event dedicated to helping riders pick their next bike. It was founded by Western Spirit owners Ashely Korenblat & Mark Sevenoff of Moab, Utah. With changes in sales channels and continual improvements in design and technology, todays cyclists want to try new products and test ride bikes on real trails before they purchase.
For the first several years Outerbike took place each October at the MOAB Brands Trailhead. A few years later a spring event was added and then a summer venue in Whistler, BC followed by Crested Butte, Colorado.
In 2018 Western Spirit will be partnering with the OZ Trails to bring Outerbike to Bentonville.“The riding in Northwest Arkansas is truly world class and the OZ trails are a perfect place to test your dream bike” says Mark Sevenoff.
“Outerbike is focused on one thing: providing world class demo opportunities for riders. We are working to give riders across the country a chance to get in on the action, and the amazing OZ Trails in Bentonville will be a great compliment to Outerbike in Crested Butte and Moab.” said Ashley Korenblat, CEO, Western Spirit Cycling. “By adding new dates and locations, more cyclists will have the chance to try before they buy and meet the companies directly.”
Outerbike events so far have attracted riders from all 50 states and 8 foreign countries. Cyclists start lining up at 7amfor the 9am Le Mans-style start into the exhibit area, and while the morning dash to the bikes is thrilling—before the weekend is over, everyone will have had a chance to try a wide variety of models. Several trails right from the Outerbike venues give riders a chance to compare bikes back to back on the same trails, while additional rides on nearby purpose built singletrack take place each day via shuttles.In Crested Butte the chairlift starts spinning at 9am taking riders to the top to access the Evolution Bike Park and trails beyond.Lunch is served to exhibitors and attendees under the big tent from Outerbike chef Ken Moody. Friday and Saturday’s beer garden is brought to you by our friends at the Moab Brewery ,Upslope Brewery& Bike Rack Brewing.
Scot Nicol, of Ibis Cycles said, “Ibis has participated in every Outerbike since its inception. Outerbike is the perfect storm for manufacturers who want riders to try their bikes in real-world conditions that are essential to evaluating a bike’s capabilities. Held in world renown cycling destinations, Outerbike is not only fun, it provides an easy upgrade path for riders to determine which dream bike is going to be next for them. The format allows for test rides that are long enough and with enough varied terrain for a legitimate test. Customers frequently validate our participation by telling us ‘I bought my Ibis after test riding it at Outerbike’.”
“I know a great event and vibe when I see it. From the beginning Outerbike has manage to keep it all about riders who want to demo bikes. Outerbike is the best. There are other great independent events but few/none of them are as consistent year over year,” said Jordan Huckee from Orbea.
“The location!! Outerbike always does a great job of organization and the Crested Butte venue was icing on the cake!” said Tristan Brandt, Demo Coordinator, Pivot Cycles.
“We love the Outerbike events. They stand alone as a way for us to work directly with consumers. Outerbike is our favorite event,” says Ken Miner, Director of Sales Haibike USA.
For more information, or to speak with Mark Sevenoff Contact: email@example.com, 435-259-8732 .
Western Spirit Cyclingis headquartered in Moab, UT, and runs multi-day bicycle tours and outdoor events on beautiful public lands throughout the country. Our trips cover a life-time of bucket list destinations whether you’re a first time beginner or a hard core expert. “If you don’t do it this year, you’ll be one year older when you do!”