This season sees the Western Spirit guides putting 100%’s line of cutting-edge eyewear through its paces while guiding. While on the bike, 100% sport performance models such as Speedcraft and Speedcoupe will offer the clarity and protection our guides demand. “We’re stoked to bring new insights into the performance needs of our guides and guests and offer a refreshing perspective on the evolution of trail riding” says Western Spirit owner/guide Mark Sevenoff. “The guides are the heart and soul of our company and demand the very best. They’re outside seven days a week in the most extreme conditions you can imagine.” When traveling the West, or back at camp, they’ll be sporting active lifestyle models including the Centric & Type-S sunglasses.
About Western Spirit
Western Spirit is a cycling company who organizes road and mountain biking trips in our National Parks, National Forests and BLM lands. The trips range from mellow family-style outings to 5-day package rides above 10,000 feet on world-class single track. They also run product launches, press events and team building trips for corporations interested in giving their employees and corporate partners a challenging bike experience that will be both emotional and physical. It’s all about connecting people with their equipment, the trail, their guides and themselves.
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The roots of 100% date back to the early 1980’s, when the popular logo graced the jerseys of the biggest stars in motocross. Thirty years later, the passion for the Spirit of Racing is greater than ever, being now an influential icon in mountain biking and cycling that inspires a whole new generation of racers, still asking them, “How much effort do you give?”
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Tags: 100%, Bike Trips, Cycling, Eyewear, Lifeelevated, Mountain Bike Vacations, Mountain Biking, Mountain Biking Trip, Mountainbiking, National Forests, National Parks, Outdoor Sports, Racing, Sponsors
Every bike needs love every now and again. So I wanted to fill you in on a few things you can do to keep you and your bike happy and running smoothly.
Before every ride.
1 – Check your tires – Checking the pressure in your tires is something that you should do before every ride. Not only will it make your bike ride nice, It will also help prevent pinch flats and keep your tires from feeling all squirmy in corners. Dont know what pessure to pump them too? Look on the side of the tire for the recommeded pressure.
2 – Lube your chain – A quiet bike is a happy bike. Nobody likes a squeaky chain. And I mean nobody. I keep a rag and chain lube in the door of my truck so I can always make sure its nice and lubed before every ride. Its also super easy to do. Take a rag and hold it on the chain while turning the pedals backwards. Next drip lube on the chain while you backpedal. Rotate the pedals a few more times. Grab a rag and wipe off the excess while back pedaling. Boom! You’re done. Its just that easy.
Every few rides
3 – Check shifting – Checking shifting is also easy. Hang the bike up or flip it upside down, rotate the pedals forward and shift through the gears. Click up one gear and make sure the chain moves up one gear,all the way from hardest to easiest. Then back down. If it’s slower going up than down or vice-versa its time for a tune up.
4 – Bolt check – Its always a good idea to check all the bolts on your bike. Just using your bike will cause some bolts to loosen. Check them in an order of your choosing. I always go front to back. Starting with stem bolts and ending at the back of the bike. Using a torque wench is a good idea for many bolts on your bike. Doing so will prevent you from over tigthening any. Pivot bolts are also a place where you should use a toque wrench and tighten to manufacturer specs.
5 – Check your chain – Checking your chain for wear is a good thing. Replacing your chain is much cheaper than new chainrings and cassettes. You can either use a chain checker tool or take your bike by your local bike shop and they will be happy to check it for you. As far as how many miles you should get out of a chain can widely very. Its a good idea every few rides just to check it out. It only takes a minute to do and will save you $$$ in the long run.
So there you go! 5 easy things to do to keep your bike running smooth.
Tags: Cycling, Mountain Biking, Tips
As you get the kids ready for school and catch up on laundry from summer adventures, it’s a great time to start planning next summer’s activities! If your family is anything like mine, you have the best time when you’re active together. Vacations scheduled around physical activities can be challenging to plan and execute, but we’ve got some ideas to help you get your family outside next summer, or even before.
Time on the river is one of the best ways to unplug and enjoy the company of those around you. What you may not know is that there are a lot of different ways to enjoy the river—under the guidance of experienced adventurers. Whether your vessel of choice is a canoe, a kayak, or a raft, there is an outfitter that will make sure you have everything you need. Lots of them will join you for the journey and even take care of the cooking for you. Others have the option to rent all the gear you need and head out on your own. Try canoeing Minnesota’s Boundary Waters, kayaking the Colorado River, or rafting Westwater Canyon.
If you want to let the water toss you around a bit more and get in a little beach time, try a surfing trip for your family! Living in Utah we love rivers and lakes, but some ocean time with the family is always amazing. Surfing is physically and mentally challenging, and fun for all ages. Our friends at WildMex offer surf and stay trips in Sayulita and Punta Mita, Mexico. We had a blast with them in Sayulita last year.
Hiking is a great way to get the family together outdoors. You can set your own pace and keep things from getting too technical, or if you want a challenge, you can push it a little harder. If you’re up for rustic accommodations (tents) and minimal amenities (no showers!), multi-day backpacking trips are awesome. But if you’re just breaking into the art of family adventures, there are great places to visit, stay in town, and take day hikes. Of course we love Moab. In addition to hiking and admiring the breathtaking natural rock formations and canyons, you can dabble in world class biking and rock climbing. Telluride and Crested Butte, CO are two other fantastic natural playgrounds worth exploring.
Well, I have to admit, this is our favorite. And the reason we created Western Spirit Cycling Adventures. We want to help you and your family get out and enjoy the outdoors on two wheels. We have seen countless families make memories as they roll down picturesque descents and cheer each other on up challenging climbs. We have trips throughout the West, from Oregon to Idaho, through Colorado, Utah, and Arizona. We offer a variety of trips for all skill levels, and if you don’t see one that looks perfect for your family, we can build a custom trip to fit your needs and occasion. Give us a call any time and we can start planning your adventure.
Whichever direction you choose, it’s never too early to set aside the time and start researching your trip. Enjoy the rest of your summer, and prepare for another school year to fly by!
Tags: Cycling, Hiking, River Trips
With Spring Outerbike right around the corner we thought we’d share a little Outerbike history. Outerbike is a consumer demo event dedicated to helping riders pick their next bike. It was founded by Western Spirit owners Ashely Korenblat & Mark Sevenoff of Moab, Utah. With changes in sales channels and continual improvements in design and technology, todays cyclists want to try new products and test ride bikes on real trails before they purchase.
For the first several years Outerbike took place each October at the MOAB Brands Trailhead. A few years later a spring event was added and then a summer venue in Whistler, BC followed by Crested Butte, Colorado.
The 2018 Outerbike schedule will be: Moab Spring Outerbike 4/6-8 Crested Butte Outerbike 8/17-8/19 Moab Fall Outerbike 10/5-10/7 Bentonville Outerbike 10/26-28
In 2018 Western Spirit will be partnering with the OZ Trails to bring Outerbike to Bentonville. “The riding in Northwest Arkansas is truly world class and the OZ trails are a perfect place to test your dream bike” says Mark Sevenoff.
“Outerbike is focused on one thing: providing world class demo opportunities for riders. We are working to give riders across the country a chance to get in on the action, and the amazing OZ Trails in Bentonville will be a great compliment to Outerbike in Crested Butte and Moab.” said Ashley Korenblat, CEO, Western Spirit Cycling. “By adding new dates and locations, more cyclists will have the chance to try before they buy and meet the companies directly.”
Outerbike events so far have attracted riders from all 50 states and 8 foreign countries. Cyclists start lining up at 7am for the 9am Le Mans-style start into the exhibit area, and while the morning dash to the bikes is thrilling—before the weekend is over, everyone will have had a chance to try a wide variety of models. Several trails right from the Outerbike venues give riders a chance to compare bikes back to back on the same trails, while additional rides on nearby purpose built singletrack take place each day via shuttles. In Crested Butte the chairlift starts spinning at 9am taking riders to the top to access the Evolution Bike Park and trails beyond. Lunch is served to exhibitors and attendees under the big tent from Outerbike chef Ken Moody. Friday and Saturday’s beer garden is brought to you by our friends at the Moab Brewery ,Upslope Brewery & Bike Rack Brewing.
Scot Nicol, of Ibis Cycles said, “Ibis has participated in every Outerbike since its inception. Outerbike is the perfect storm for manufacturers who want riders to try their bikes in real-world conditions that are essential to evaluating a bike’s capabilities. Held in world renown cycling destinations, Outerbike is not only fun, it provides an easy upgrade path for riders to determine which dream bike is going to be next for them. The format allows for test rides that are long enough and with enough varied terrain for a legitimate test. Customers frequently validate our participation by telling us ‘I bought my Ibis after test riding it at Outerbike’.”
“I know a great event and vibe when I see it. From the beginning Outerbike has manage to keep it all about riders who want to demo bikes. Outerbike is the best. There are other great independent events but few/none of them are as consistent year over year,” said Jordan Huckee from Orbea.
“The location!! Outerbike always does a great job of organization and the Crested Butte venue was icing on the cake!” said Tristan Brandt, Demo Coordinator, Pivot Cycles.
“We love the Outerbike events. They stand alone as a way for us to work directly with consumers. Outerbike is our favorite event,” says Ken Miner, Director of Sales Haibike USA.
For more information, or to speak with Mark Sevenoff Contact: firstname.lastname@example.org, 435-259-8732 .
Western Spirit Cycling is headquartered in Moab, UT, and runs multi-day bicycle tours and outdoor events on beautiful public lands throughout the country. Our trips cover a life-time of bucket list destinations whether you’re a first time beginner or a hard core expert. “If you don’t do it this year, you’ll be one year older when you do!”
Tags: active travel, Camping, captain ahab, consumer show, Cycling, demo event, festival, MAG 7, Moab, moab vacation, Mountain Biking, navajo rocks, Outerbike, spring break, test the best, try before you buy