With Spring Outerbike right around the corner we thought we’d share a little Outerbike history. Outerbike is a consumer demo event dedicated to helping riders pick their next bike. It was founded by Western Spirit owners Ashely Korenblat & Mark Sevenoff of Moab, Utah. With changes in sales channels and continual improvements in design and technology, todays cyclists want to try new products and test ride bikes on real trails before they purchase.
For the first several years Outerbike took place each October at the MOAB Brands Trailhead. A few years later a spring event was added and then a summer venue in Whistler, BC followed by Crested Butte, Colorado.
The 2018 Outerbike schedule will be: Moab Spring Outerbike 4/6-8 Crested Butte Outerbike 8/17-8/19 Moab Fall Outerbike 10/5-10/7 Bentonville Outerbike 10/26-28
In 2018 Western Spirit will be partnering with the OZ Trails to bring Outerbike to Bentonville. “The riding in Northwest Arkansas is truly world class and the OZ trails are a perfect place to test your dream bike” says Mark Sevenoff.
“Outerbike is focused on one thing: providing world class demo opportunities for riders. We are working to give riders across the country a chance to get in on the action, and the amazing OZ Trails in Bentonville will be a great compliment to Outerbike in Crested Butte and Moab.” said Ashley Korenblat, CEO, Western Spirit Cycling. “By adding new dates and locations, more cyclists will have the chance to try before they buy and meet the companies directly.”
Outerbike events so far have attracted riders from all 50 states and 8 foreign countries. Cyclists start lining up at 7am for the 9am Le Mans-style start into the exhibit area, and while the morning dash to the bikes is thrilling—before the weekend is over, everyone will have had a chance to try a wide variety of models. Several trails right from the Outerbike venues give riders a chance to compare bikes back to back on the same trails, while additional rides on nearby purpose built singletrack take place each day via shuttles. In Crested Butte the chairlift starts spinning at 9am taking riders to the top to access the Evolution Bike Park and trails beyond. Lunch is served to exhibitors and attendees under the big tent from Outerbike chef Ken Moody. Friday and Saturday’s beer garden is brought to you by our friends at the Moab Brewery ,Upslope Brewery & Bike Rack Brewing.
Scot Nicol, of Ibis Cycles said, “Ibis has participated in every Outerbike since its inception. Outerbike is the perfect storm for manufacturers who want riders to try their bikes in real-world conditions that are essential to evaluating a bike’s capabilities. Held in world renown cycling destinations, Outerbike is not only fun, it provides an easy upgrade path for riders to determine which dream bike is going to be next for them. The format allows for test rides that are long enough and with enough varied terrain for a legitimate test. Customers frequently validate our participation by telling us ‘I bought my Ibis after test riding it at Outerbike’.”
“I know a great event and vibe when I see it. From the beginning Outerbike has manage to keep it all about riders who want to demo bikes. Outerbike is the best. There are other great independent events but few/none of them are as consistent year over year,” said Jordan Huckee from Orbea.
“The location!! Outerbike always does a great job of organization and the Crested Butte venue was icing on the cake!” said Tristan Brandt, Demo Coordinator, Pivot Cycles.
“We love the Outerbike events. They stand alone as a way for us to work directly with consumers. Outerbike is our favorite event,” says Ken Miner, Director of Sales Haibike USA.
For more information, or to speak with Mark Sevenoff Contact: email@example.com, 435-259-8732 .
Western Spirit Cycling is headquartered in Moab, UT, and runs multi-day bicycle tours and outdoor events on beautiful public lands throughout the country. Our trips cover a life-time of bucket list destinations whether you’re a first time beginner or a hard core expert. “If you don’t do it this year, you’ll be one year older when you do!”
Tags: active travel, Camping, captain ahab, consumer show, Cycling, demo event, festival, MAG 7, Moab, moab vacation, Mountain Biking, navajo rocks, Outerbike, spring break, test the best, try before you buy
Happy 2018 and welcome to a new year! We’re entering our 28th year in business based out of the mountain bike mecca of Moab, UT and have some great new things to share with you.
To start with we’d like to welcome two new employees to our office team. Many of you remember Eric Donley one of our senior guides from a few years back. Eric and his fiance moved down to Moab this fall and he will be helping to spearhead our sales and marketing team while doing a bit of guest guiding. If he happens to pick up the phone when you call you’ll be immediately at ease with his calm demeanor and friendly voice. Not to mention his keen knowledge of all our trips from his years in the backcountry.
Our amazing Operations Director Don Wiseman retired this December making room for Scott Greiner to fill his shoes. Scott moved here from Reno, NV and brings with him a wealth of experience from both guiding and organizational work in the adventure travel industry. We couldn’t be happier with our crew, but that’s not all. We’re also in the midst of a website refresh so in the next month be on the lookout for a fresh look and some exciting new online offerings.
On the physical side, we’re proud to continue our long-running partnership with Specialized bikes for the 17th season and will be upgrading our fleet to the 2018 Camber Comp for all mountain bike rentals. Just like some of the pro peloton, we’ll be running disk brakes on our all carbon Specialized Roubaixs this year as well. The Roubaix provides you with the tools you need to explore the road less traveled and we’re confident you’re going to love them.
On the vehicle side, we’re adding two more 15 passenger Ford Transit E350s to our growing fleet. After investing in two a few years back, we’re convinced they’re more comfortable, safer, easier to drive and with the twin turbo Ecoboost motor, even more powerful than our old V-10’s (thinking of a fully loaded trip climbing 7,000′ up to the North Rim of the Grand Canyon). For our guests that just means you get to the trails in more comfort and more safely than ever before. We’ve been with Ford now for over 25 years and they like us so much they even featured us in a commercial last year!
Enough bragging for now, but you’ll be hearing more from us rest assured:) While there’s snow on the ground in Moab right now, it will all be melted before you know it and we’ll be gearing up for spring trips down south. Hope to ride with you this year and share some time around the campfire.
Tags: #itsallyours, Bike Trips, Camber, Campfire, Camping, F150, Fatbiking, Ford, Fordtransit, Lifeelevated, Moab, Mountainbiking, Roubaix, Specialized
The following blog post is from a Guest on a trip. We wanted to feature it as it answers a few questions that we get quite a bit. We hope you enjoy.
My family is very choosey about vacations. As our three boys get older, it is harder and harder to find a time when we can all be together. Between school, college, sailing, skiing, and all the other activities we do over the year, finding time for a bike trip was a serious challenge.
When we settled on a week that worked for everyone, the folks at Western Spirit suggested biking the Black Hills in South Dakota. I have never even thought about going to South Dakota and it was definitely not on my bucket list. Still, I listened to the folks at Western Spirit about riding though the forest and camping on some beautiful lakes and decided the combo of nature’s beauty, exercise, and great food might be just the family vacation we needed. Plus, the whole trip is at a reasonable altitude–compared to Colorado or other famous out-west destinations – so I was pretty sure everyone would enjoy the biking.
There was the uncertainty of the other people on the trip…I wasn’t at all sure I wanted strangers joining us on vacation. We had done a couple Western Spirit trips before, but they were private trips, so we knew everyone already. This was the biggest and best surprise of all. We thoroughly enjoyed the other folks we met on our trip.
Bottom line, on a scale of 1 to 10, the trip was a 12. The guides Chris Abell and Terrin Frey made it easy, fun, relaxing and, well, just tremendous! The riding was a nicely balanced combination of cruisey downhills and nice climbs. The camps were in great spots with easy access to the lakes. Our family goes boating all the time, but there was something especially fun about the trip across the lake on the party barge.
This trip was all about being outside, getting exercise, laughing, smiling and being grateful to have the chance to be in a gorgeous part of the world with my family and other fun, interesting people. Further, I had no responsibilities—I didn’t have to think about what time it was, when I needed to start dinner (or breakfast or lunch!), if the boat had gas, whether the gears on my bike would work smoothly—I just got to enjoy my husband and sons, pedal my heart out and kick back.
Tags: Biking, Camping, Guest Blog, South Dakota