In the Media

SRAM partners with Western Spirit

 

January 18, 2012

SRAM partners with Western Spirit

From the moment that mountain bikes started roaming the country and avid riders started exploring the backcountry, Moab was on the hit list. This amazing and unique destination sits on top of the podium for North American adventure sports destinations. From the start of cycling in Moab to the present day, Western Spirit Cycling has called this awe-inspiring terrain home. And from their base in Moab, Western Spirit has been spreading cycling love, through incredible bike trips all over the US. This team is truly dedicated to cycling and we invite you to join the adventure, along with the SRAM family.

Western Spirit is a cycling tour company who organizes road and mountain biking trips in our National Parks and National Forests. The trips range from mellow family-style outings to 5-day package rides above 10,000 feet on world-class single track. They also run product launches, press events and team building trips for corporations interested in giving their employees and corporate partners a challenging bike experience that will be both emotional and physical. It’s all about connecting people with their equipment, the trail, their guides and themselves.

“Western Spirit trips and events give us a unique opportunity to connect directly with the customers from entry level folks who started riding because the doctor ordered it to families with tots to teenagers to core cyclists of all ages,” says David Zimberoff, SRAM’s Director of Global Communications.

 “We are looking forward to helping Western Spirit customers learn more about SRAM. Many of the riders on our introductory and intermediate trips rent bikes from us. Having our bike fleet fully SRAM equipped will give them the perfect experience. And on our expert trips, our guides will be riding the latest and greatest, giving core cycling enthusiasts a chance to see the SRAM product in action at close range, ”says Ashley Korenblat, Western Spirit Cycling CEO.

 Together, Western Spirit and SRAM will have the perfect combination for these adventurous riders – fantastic support, personal knowledge, and product quality and durability. Add in some of the best terrain in the US, and you have some seriously exciting rides with cyclists pushing themselves and experiencing that wave of satisfaction after an amazing journey.

 
 
 
 
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