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In the Media

SRAM partners with Western Spirit


January 18, 2012

SRAM partners with Western Spirit

From the moment that mountain bikes started roaming the country and avid riders started exploring the backcountry, Moab was on the hit list. This amazing and unique destination sits on top of the podium for North American adventure sports destinations. From the start of cycling in Moab to the present day, Western Spirit Cycling has called this awe-inspiring terrain home. And from their base in Moab, Western Spirit has been spreading cycling love, through incredible bike trips all over the US. This team is truly dedicated to cycling and we invite you to join the adventure, along with the SRAM family.

Western Spirit is a cycling tour company who organizes road and mountain biking trips in our National Parks and National Forests. The trips range from mellow family-style outings to 5-day package rides above 10,000 feet on world-class single track. They also run product launches, press events and team building trips for corporations interested in giving their employees and corporate partners a challenging bike experience that will be both emotional and physical. It’s all about connecting people with their equipment, the trail, their guides and themselves.

“Western Spirit trips and events give us a unique opportunity to connect directly with the customers from entry level folks who started riding because the doctor ordered it to families with tots to teenagers to core cyclists of all ages,” says David Zimberoff, SRAM’s Director of Global Communications.

 “We are looking forward to helping Western Spirit customers learn more about SRAM. Many of the riders on our introductory and intermediate trips rent bikes from us. Having our bike fleet fully SRAM equipped will give them the perfect experience. And on our expert trips, our guides will be riding the latest and greatest, giving core cycling enthusiasts a chance to see the SRAM product in action at close range, ”says Ashley Korenblat, Western Spirit Cycling CEO.

 Together, Western Spirit and SRAM will have the perfect combination for these adventurous riders – fantastic support, personal knowledge, and product quality and durability. Add in some of the best terrain in the US, and you have some seriously exciting rides with cyclists pushing themselves and experiencing that wave of satisfaction after an amazing journey.



Knobby-tired Dreams and Cheeseburger Fantasies: An Interview with Ashley Korenblat” An up close and personal interview with our very own Ashley Korenblat.

Best New Trips in the World: Bike and Camp in Colorado’s Hovenweep National Monument” “Hovenweep’s one of the more remote areas left in the country,” says Western Spirit Cycling president Ashley Korenblat. Nov. 25 2009

Best Adventure Travel Companies” based on the idea that a traveler’s most important decision is not always where to go but who to go with. Feb. 2009.


Travel Muse

Wilderness Outfitters Help Families Bond” With a little help from your friends (aka, professional outdoor guides) your family can have a safe and hassle-free vacation. August 2008.


Bike Magazine

“Sol Sessions” Salsa Cycles 1st ever Sol Session was highlighted with a 3-day Western Spirit guided trip through the Chequamegon area mountain bike trails on the new Salsa bikes. June 2008.


Outside Magazine

2008 Outside’s Best Places to work” Western Spirit Cycling comes in at #7 in the small company category. May 2008.

Best Outfitters on Earth” When planning the adventure trip of a lifetime, the most important decision you’ll make is not where to go, but who to go with. Nov. 2007.


The Denver Post

Biking The San Juans” The journey from Telluride to Durango is extra memorable under pedal power.” See the June 17,2007 feature article in the Denver Post Travel Section.


Bike Magazine

“Rowdy WSC” Bike Magazine travels the west hitting the trails and mingling with Western Spirit Guides. Sept/Oct 2006



The Maah Daah Hey” Western Spirit shows the North Easterners a good time on North Dakota’s finest singletrack. May 2006


Bike Magazine

“Copper Canyon, Mexico” Bike Magazine journalist experiences the meld of culture and sport in remote Copper Canyon. Western Spirit is the way to go. March 2006


Mountain Bike

“George Keyes” From East Coast Engineer to Western Spirit Mountain bike guide. The caricature says it all. Nov 2005


Bike Magazine

“Trail X” A clever piece singing the praises of the Umpqua River Trail without ever giving away the true identity. You’d know it! Sept/Oct 2005


Los Angeles Times

“Roll Over Moab!” Moab and Western Spirit in the Los Angeles Times, April 12, 2005.


New York Times

New York Times August 20, 2004 “Journeys: Into the Wilderness, Kids in Tow”


Outdoor Life Network

Outdoor Life Network – aired a show by Outside Magazine on the top 10 Adventures. Western Spirit’s White Rim Trail trip was one of the top ten.


Singletrack Mountain Bike Magazine

Singletrack Mountain Bike Magazine, a UK Publication, 2004 Issue 17. “Armchair Feature: Blazing the Colorado Trail”, by Karen Kefauver. A nine page spread all about Western Spirit’s Colorado Singletrack trip with killer photos.


Men's Journal

Men’s Journal – 100 Best Trips on the Planet – April 2004. featuring Western Spirit Cycling and our Umpqua River Trail trip.


Outside Magazine

Outside Magazine, “2005: Best Trips: Biking the Umpqua River Trail”. February 2005.


Esquire Magazine

Esquire Magazine, May 2005 Issue. “The Restless* Man” An article featuring the Maah Daah Hey Trip.


Travel Savvy Magazine

Travel Savvy Magazine. May/June 2004. “Offbeat” Soak Cycle by Heather Mundt. 5 page spread all about Western Spirit’sBackcountry Hot Springs trip.

“Chasing the Red Barren”: Writer-photographer Steve Casimiro finds out why Utah’s White Rim Trail is mountain biking’s mecca. April 2002


Mountain Bike Hall of Fame

“Mountain Bike Hall of Fame Announces 2003 Inductees ” Ashley Korenblat, owner of Western Spirit Cycling, joins fellow mountain bike legends. Sept. 2003.


Mountain Bike

Mountain Bike, Special Issue Winter 2004

A. Article features Pisgah National Forest in Asheville NC. It mentions our guide Pete Nimmer is in the photo! It calls Pisgah “the other Moab”.

B. “Chatter, Solicited Opinion” section written by Ashley. With photo from our 2004 WSC brochure of Ashley and Jane of Western Spirit riding Porcupine Rim.

C. Two page spread: “Abajo Mountains” . Mentions Western Spirit as the recommended outfitter for our Blue Mountain Singletrack trip.


Past Print Articles


The New York Times, April 11, 2003

For Bikers, All roads lead to Moab
“Moab’s greatest appeal is its astonishing terrain & In Moab, you ride over the bones of the earth. Knobs of rock jut like twisted joints. Trees barely exist. The sky is enormous. There is no other landscape quite like this on earth, although there may be on Mars. It feels extraterrestrial. Moab is full of bike guides. You can make arrangements to hire a qualified guide through one of the town’s bike shops or by calling Western Spirit Cycling.”


The Wall Street Journal, April 1, 2003

Desktop Traveler/ Bike Trips
“Mr. Armstrong, a Texan, has been busy winning the Tour de France the past four years – inspiring a boom in bike sales, as well as organized trips designed around families or special interests. Western offers guided tours through rugged terrain in eight West and Midwest states. “Cushy camping” included. Family trips to the Grand Canyon’s South Rim or the Grand Tetons have build-in nap times for kids.”


USA Today, January 23, 2003

Adventurers look ahead to warm weather, extreme outings
“Western Spirit Cycling, for example, combines three days of kayaking on Utah’s Green River with four days of mountain biking on the White Rim Trail in Canyonlands National Park. “The key for multisport trips is to make sure the extras add value to your vacation.” Western Spirit’s Ashley Korenblat says. “You could end up paying a lot more for things you could book by yourself. We’re experts in backcountry trips, experiences that would be hard to do on your own.”


Dirt Rag, May 2003

Ashley Korenblat Interview

Ashley: The biggest threat to mountain biking is the loss of open space
Dirt Rag: Do you have any solutions?
Ashley: The people who show up run the government. So, if more mountain bikers speak out about public land, it’s more likely to be funded properly.
Dirt Rag: So, become an advocate.
Ashley: Yes! If you don’t, the open space will be gone.”


NEMBA Singletracks, September 2003

Escape to Grand Canyon’s North Rim
“Western Spirit Cycling made it all so easy, and the hardest part of the trip was deciding which of their many tours to take&Grilled salmon and chicken sizzled and snapped over the coals, not to be outdone by a rich chocolate fondue of fresh strawberries, pineapple and melon. It’s hard to believe that our intrepid guides could prepare such a banquet deep in the Kaibab Forest.”


Spec, The Specialized Bike Magazine, 2001

Check Out, p. 23
“Founded in 1989, Western Spirit Cycling caters to novice through advanced mountain bikers, taking them through the spectacular backcountry of Arizona, Colorado, Idaho, and Utah. You may be camping, but you’ll hardly be roughing it with the gourmet cooking, a support vehicle carrying all your gear, fresh water, solar showers, cold cocktails, and comfortable loungers.”


Forbes FYI, Spring 2001

On the Road, p. 53
“Whatever the wrangle, the place is a wonder from a bike seat-a vivid melange of canyons, cliffs, mesas and plateaus that spread north from the Grand Canyon and east from Bryce Canyon. My ride was put together by Western Spirit Cycling, a first-rate mountain-bike travel outfit that has operated out of Moab since 1989. With 23 tours and hundreds of rides each year throughout the American West, Western Spirit has its operation down cold.”


Mountain Bike Action, May 2001

Travel Agents Who Hammer, p 81
“Colorado Cruising: Western Spirit knows Colorado. Their guests enjoy scenery seldom seen by anyone but fur trappers and lost hikers. Colorado’s San Juan Mountains loom in the distance.”


Bicycling, March 2001

Rides, p 61
Western Spirit Cycling recommended in “6 tours with dips in hot springs.”


Mountain Bike, May 2001

Find the Perfect Tour, p 36
Western Spirit recommended in “Off-road Touring Companies to Check Out.”


Blue Adventure and Gear Guide, 2000

The Mountain Bike Trip, p 29
“Western Spirit is one of the most experienced and well-equipped mountain bike outfitters in the US.”


Sunset Magazine, April 2001

Affordable Adventures
“Grand Staircase-Escalante National Monument, Utah. Two nights on this six-day trip for beginning and intermediate bikers are spent at the Boulder Mountain Lodge. The following three night are backcountry camping. Riding is on paved and gravel roads and some trails. Contact Western Spirit Cycling.”

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